2009/04/05
Article by : by Chris Matyszczyk

In its new Mac attack that debuted to coincide with students who can afford Macs playing basketball, Microsoft wants to make something very, very clear: truly, madly beautiful people buy PCs.

People who are picky about their hairstyle, their T-shirts, their jeans. Oh, yes, and their ability to withstand brand messages.

"I don't want to pay for the brand," says Giampaolo, who may or may not have had a bit part in "Twilight." "I want to pay for the computer." That computer should have "portability, battery life, and power."

Giampaolo says he's "technically savvy," though his car (if it is his) seems a little like an old Atari on wheels. Maybe it's a retro thing.

Still, there is one thing very different about Giampaolo's attitude from that of Lauren, the first Laptop Hunter: there is no way he's going into an Apple store.

One can only speculate why. Perhaps it is something to do with the strong rumor that, in filming the Lauren ad, she never actually spoke to anyone in the Apple store. She seems to have been in and out in fewer seconds than it takes to answer a Craigslist ad.

Giampaolo does, however, find a MacBook in an all-encompassing computer store. He declares it "so-oooo sexy." But although she's pretty and she might be a great one-night stand, she's just not a good long-term lover. Is it because she's high-maintenance? Is it because she's flighty? No, she just isn't intellectual enough for Giampaolo.

Well, he's picky, he knows what he wants and, just like his cool jeans, he goes out and gets it. This is all entirely acceptable and understandable.

There is only one thing that nags at me, in that way that a loose seam on your jeans nags at your spare tire.

If Giampaolo were technically (or is it technologically?) savvy, he'd have known exactly what he wanted from the very beginning. There would have been no need to look at a MacBook, no need to look at keyboards that were too small for his very, very large hands.

He'd have just gone straight for the Hewlett-Packard Pavilion HDX.

That would have made for a pretty short ad, wouldn't it?

Graphics, Color and Type

Mac vs. PC Software

As far as graphic design is concerned, there is no significant difference in the software available for the Mac or PC. All of the major applications, including the Adobe Creative Suite, are developed for both platforms. Because the Mac is often considered the designer’s computer, there are some handy tools and applications that are Mac-only. Overall, there is more software available for the PC, especially if you are focused on a particular industry, gaming or 3-D renderings (such as for architecture).

The new touchscreen handset, called the 5800 XpressMusic, is a direct response by the world's largest mobile phone maker to the threat posed by Apple's iPhone and the new G1 device, which uses Google's Android software and will be launched by T-Mobile in the UK next month.

The Finnish company's Comes With Music service, meanwhile, is designed to challenge the dominance of iTunes in digital music and lure consumers away from illegal music sharing sites by offering them free access to millions of tracks.

The first device that includes Comes With Music - the 5310 XpressMusic phone - will go on sale in the UK on October 16 and cost £129.95. It is designed for the pre-pay market and buyers will be able to slot their existing SIM card into it.

Nokia hopes the handset will be a big Christmas hit with parents who have become increasingly worried about their kids using illegal music sharing sites.

Google’s new G1 phone announced today is the first real competitor to the iPhone. Like Apple’s product, it’s a serious handheld computer with a powerful new operating system (called Android) and a clever touch-based user interface. Like the iPhone, it’s likely to be a major new platform for third-party software. But it’s also very different, and may appeal to different buyers.

The phone, expected to be the first of many to use the Android operating system, was largely designed by Google, and was built by HTC of Taiwan. It will be sold in the U.S. starting next month by T-Mobile, for $179 with a two-year contract.

Here are some first impressions of the G1, based on some experience with a prototype. This isn’t a full review; that will come later, when I’ve had a chance to use a more finished device.

Most importantly, the G1 complements its touch screen with a physical keyboard, the lack of which has made the iPhone a non-starter for some users. The G1’s keyboard is revealed when you slide open its screen. The keys are a bit flat, and you have to reach your right thumb around a bulging portion of the phone’s body to type, but it’s a real keyboard. And there’s also a BlackBerry-like trackball that supplements the touch screen navigation. I found typing on this keyboard to be OK, but not great.

Full Article:

Adobe Systems is offering two-day trials of three beta applications from its next Creative Suite package.

The previews of Dreamwaver for Web design, Fireworks for image editing, and Soundbooth for audio editing became available Monday.

Trials expire after 48 hours for most people, but registered CS3 users get to keep using the CS4 betas until the final applications replace them.

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